CamEra was started in 2009, and is a dream of two motivated young girls who worked through monetary constraints and gender stereotypes. The journey was not easy, though it leads to exciting new explorations, opening doors of success for them as well as other budding photographers. Their journey began with taking up free assignments to prove their mettle. Some customers showed respect while others were uncertain about the young lady photographers. Initially photography was considered to be a man’s world, however, this perspective is changing to a great extent today.