Juan Renteria founded Aqua-Dry in 2008. At the time, he was employed at one of the major franchise carpet cleaning companies, and he realized that many of his clients were having their carpets cleaned less often than they used to. The economy was slowing down, and carpet cleaning was one of the first places that people were cutting back. At the rates that the major franchises charge, professional carpet cleaning is difficult for most people to afford, even in a great economy. Juan realized that if he could start his own company and provide the same quality of service without the heavy corporate fees associated with owning a franchise, he would be able to offer customers professional carpet cleaning at a much lower price; Aqua Dry’s hook phrase is “We are affordable, friendly and professional”.