Kraft Corridor is emerging as a luxury women’s wear brand in India, encouraging preservation and growth of traditional skills and crafts. Kraft Corridor is a channel for enabling the rural artisans in accessing the mainstream market. It works with rural artisans of Lucknow, India, who have inherited the more than 2000 year old craft of ‘chikankari’ and also other hand embroideries like zardozi and taarkashi.