PRLab | B2B Tech PR Agency

PRLab, a leading B2B tech PR agency in Stockholm, Sweden, was founded in 2019 by Matias Rodsevich. With headquarters in Amsterdam, PRLab and has since expanded to multiple international hubs, including Stockholm, Austin, Munich, and Madrid.

As specialists in B2B Technology PR for startups, scale-ups, and corporations, PRLab offers a broad array of services such as Global PR, Media Training, Internal Communications, Digital PR, PR Funding, and SEO. Our agency caters to an extensive range of tech verticals including CleanTech, SaaS, FinTech, HealthTech, BioTech, and more, providing tailored PR strategies that align with the unique business objectives of each client.

Why choose PRLab as your tech PR agency? We are your ideal partner for enhancing brand visibility and impact in the competitive tech industry. Our global expertise allows us to craft bespoke PR strategies that ensure your brand resonates with the right audience at the right time. Starting with clear, actionable goals, we adapt our strategies dynamically to maintain effectiveness and foster transparency, collaboration, and value at every step of your campaign.

What kind of clients does our B2B tech PR firm work with? PRLab primarily focuses on tech companies across various B2B and B2C verticals, engaging with startups, scale-ups, and large corporates alike. Our experienced team is skilled in aligning campaign strategies with the distinct goals of each client, having supported tech leaders and innovators across sectors like SaaS, FinTech, HealthTech, CleanTech, and EdTech, to solidify their market presence and drive growth.

Can you provide examples of successful tech PR campaigns you've managed? PRLab has a strong track record of orchestrating impactful PR campaigns. For instance, our work with Revolv3, a SaaS payment optimization firm, involved a comprehensive mix of media relations and thought leadership, achieving 24 media placements and reaching an audience of over 7.84 million globally. Similarly, our campaign for Unifonic, a customer engagement platform, resulted in over 103 media features and reached 390 million viewers, significantly enhancing their market stature.

How do we tailor our strategies to different industries or clients? Understanding that each industry and client has unique needs, PRLab conducts thorough research to design personalized PR strategies that target specific goals and audiences. Whether it’s establishing a B2B SaaS company as a thought leader in niche trade publications or amplifying a FinTech client’s presence in mainstream media, our customized approach ensures each campaign is effective and measurable.

Where is our agency based? PRLab’s headquarters is in Amsterdam, with additional offices strategically located in Munich, Stockholm, Madrid, and Austin. This enables us to offer extensive Tech PR services across both European and global markets, ensuring your brand achieves widespread recognition and success. Our approach combines in-depth industry knowledge with a commitment to achieving substantial, tangible results, making PRLab the go-to B2B tech PR agency for tech companies worldwide.