History of Fashion has been teaching us that it refers to the styles of clothing, footwear, accessories that are currently popular – ‘currently’ being relative in a particular region.

Every country, region, city even every individual has its own style. This diversity intrigues everyone to know what’s in style to keep up with the ever changing Fashion world. But the irony is that these styles are very restricted to those particular regions/ countries & not accessible to everyone.

This is the exact thought that passed London rag founder’s mind when he realised one-day strolling through the streets of the most fashionable city in the world ‘London’. With a will to make London fashion and style accessible to everyone, our brand London Rag was born.