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You can employ a variety of PR strategies to help a firm establish a positive brand image. Eight categories of public relations and their purposes are listed below:

Media Relation:

One aspect of public relations is media relations, which includes cultivating good working relationships with journalists, reporters, broadcasters, and other media specialists. Public relations aims to improve a business's reputation by obtaining favorable press coverage.

Strategic communications:

Coordination of PR initiatives is necessary for strategic communications to guarantee public messaging integrity. By planning each public relations effort, this kind of PR can assist organizations in better achieving their objectives and strategic aspirations.

Community relations:

The goal of community relations is to build a good rapport between a company and the neighborhood it lives in. Its main goal is to demonstrate through various initiatives that the organization is aware of the needs of the community it serves.

Public Affairs:

Public affairs is a type of public relations wherein initiatives are made to influence or lobby government representatives to adopt specific laws or policies. It might also concentrate on bringing about public change by attempting to cultivate connections with legislators and other decision-makers. PR firms are often hired by big businesses and interest groups, including nonprofits, to handle public affairs.

Internal communications:

Building a strong rapport between a company and its staff is the main goal of this kind of PR. It assists in aligning executives' and workers' interests to lower turnover and boost satisfaction. Organizations that have good internal communications can also boost productivity by streamlining internal procedures and increasing efficiency.

Online and social media communications:

Communications via social media and the internet

Through the use of social media and the internet, this type of PR seeks to expand public outreach. Public relations professionals use social media to build a company's brand, solicit feedback from existing clients, and draw in new business.

Crisis communication:

A specialist branch of public relations called crisis communications works to resolve emergencies. A company that releases a defective product, for instance, might work with a PR agency to help it change the public's unfavorable opinion of the brand. Teams that handle this kind of PR evaluate the circumstances and brainstorm several approaches to assist a company in enhancing its reputation.

Social accountability:

The goal of this PR discipline is to enhance an organization's standing by creating plans that showcase its social, environmental, and ethical responsibility. This kind of PR occasionally has an effect on how a corporation does business. An organization using a social responsibility public relations strategy can pledge to donate a specific amount of its profits or become environmentally friendly over the following five years.