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Pakistan's eCommerce industry is rapidly growing, and it is making waves in the local and global markets. Over the past few years, eCommerce in Pakistan has seen tremendous growth due to increased internet penetration, a growing middle class, and a rising trend of online shopping.
According to a report by the State Bank of Pakistan, eCommerce transactions in Pakistan have increased by over 160% in the past year, and the industry is expected to be worth $2.1 billion by 2023. This growth is not only limited to local markets but is also making an impact on the global trade scenario.
One of the major factors driving the growth of eCommerce in Pakistan is the availability of affordable and reliable eCommerce solutions. As mentioned earlier, popular eCommerce platforms like Shopify, Magento, OpenCart, WooCommerce, and PrestaShop are widely used by businesses in Pakistan. These platforms offer a variety of features and benefits that make it easy for businesses to set up and manage their online stores.
Furthermore, the rise of digital payment solutions in Pakistan has made online transactions more convenient and accessible. Payment gateways like JazzCash, EasyPaisa, and Payoneer have made it easier for businesses to receive payments from customers online, and for customers to make payments for their online purchases.
In addition to this, the Pakistani government has taken several initiatives to support the growth of eCommerce in the country. In 2019, the government launched the E-Commerce Policy Framework to support the development of the eCommerce industry in Pakistan. The policy aims to promote the growth of the eCommerce industry by reducing barriers to entry, improving infrastructure, and providing training and support to businesses.
The rise of eCommerce in Pakistan has also opened up new opportunities for businesses to expand into global markets. With the increasing demand for Pakistani products and services, businesses can now sell their products and services globally through their online stores.
In conclusion, Pakistan's eCommerce industry is making waves in the local and global markets. The availability of affordable and reliable eCommerce solutions, digital payment options, and government support have all contributed to the growth of the industry. As the industry continues to grow, it presents new opportunities for businesses to expand their reach and tap into new markets.
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